One of the first things you want to factor in, when building your business image, is consistency.

Your business card color scheme and overall design and layout should match your brochure, flyers, website, Facebook page and any other marketing material you may use, printed or digital.

Remember that a "brand" is a person's gut feeling about your product, service or company. You can't control the process, but you can influence it, and making sure that you have consistency across the board, will help influence how people feel about your "brand."