Why not both? In any business, the old adage goes like this - you can work hard, or you can work smart. I believe that you can work hard and work smart.

In today's world there are so many valuable, however, inexpensive tools available to any business owner. Example: Facebook is a tool. You can use Facebook to reach out to people far and wide, all over planet earth, or you can use it to kill time and procrastinate.

Spend time identifying what tools are available to you and use it to grow your image and thus your business.