Start with the basics. Many business owners, small and large, have problem getting their business to where they want it to go, and, in many cases, fail to realize that it is as simple as lacking a Vision Statement for your business.

What is a Vision Statement? Vision Statement: (Desired End-State) A one-sentence statement describing the clear and inspirational long-term desired change resulting from an organization or program’s work.

Examples:

Charles Leslie Jr - Marketing Strategist: Assisting businesses, develop their product, service and image. (8 words)

Oxfam: A just world without poverty (5 words)

Feeding America: A hunger-free America (4 words)

Human Rights Campaign: Equality for everyone (3)

National Multiple Sclerosis Society: A World Free of MS (5)

Alzheimer’s Association: Our vision is a world without Alzheimer’s (7)

Habitat for Humanity: A world where everyone has a decent place to live. (10)

Oceana seeks to make our oceans as rich, healthy and abundant as they once were. (14)

Make-A-Wish: Our vision is that people everywhere. will share the power of a wish (13)

Is your vision statement longer than 20 words? Can you get it below 15? Below 10? Design you vision statement to clearly communicate what you are working to achieve in a way that people can remember it and communicate this to others. If you can’t get your full vision below 15 words, consider also creating a vision tagline (2-6 words) which people can more easily remember.