Today I am going to talk about why you should carefully target your marketing. Several people have contacted me and asked me why I don't have thousands of likes on Facebook and only 33 subscribers on my YouTube Channel with just over 38,000 views.
Here is the thing, I don't have an elaborate office space with a staff. I work alone from my home office. I have carefully calculated what I need to make per month by using this formula. Following this formula puts me in a position where I can carefully control my time. Spending my time with my family is what I value the most in life, not making millions.
Therefore, I carefully target my marketing to clients that I want to work with, that I know I will make what I need to make, and control my most valuable resource, which is my time. Having 5,000 Facebook likes and 100s of thousands of YouTube subscribers and views is not my objective.
What is the lesson here: As a business owner, don't design your marketing to try to reach as many people as possible. Design your marketing to reach your targeted audience. If you own a child clothing store, do some research and find out, for example, how many day care centers there are in town, how many schools, how many children and parents and then focus your marketing efforts to target just the audience you need to reach. This way, you save time and money, you reach the audience you need to reach and, instead of getting thousands of likes, subscribers and vies, you actually increase your sales.
I hope this gives you an idea on how to design your marketing strategy. If you need assistance, contact me.