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1 Thing You Need To Focus On To Build Your Business, Right Now

Build Your Client Persona

As a small business owner it is important to realize that your website is not the end all to solving the lack of your business growth. I have seen far too many beautiful websites sitting around growing digital cob web.

Let me explain. When you hire a digital marketing expert to design a professional, functional and eye-catching website for your business, you are only creating a part of your online Presence. This is not the end of your journey, more accurately, it is only the beginning. Your website exists to build trust, your social media business profiles exists to build awareness.


Identify Your Target Demographic: Too many businesses try to be everything to everyone and accomplishes the exact opposite. Focus your energy on identifying your target market. Start with the basics by developing a Client Persona, for example:

  • their age

  • their gender

  • their job

  • their goals

Establishing your Client Persona will help you see your business from the point of view of your customers. Being able to give your customers what they want is how you’ll get them to come back, and also attract more.

If you need help to develop your business's Client Persona, please contact us today


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