Having a beautiful website with business cards, brochures, flyers, pamphlets, outdoor sign all with a kicking logo design and eye-catching color, will get customers in the door, but only a valued product or service will keep them coming back, and keep them telling their friends to buy your product or service.
Product value in marketing and service value is the number one factor for any business to succeed. Any product value analysis will verify this fact.
Japanese businesses like Toyota, Fuji, and Sony saw great success when they started to focus on value. Their quality was far superior to that of their global competitors, and their costs were lower. The demand for Japanese products soared – and by the 1970s, many of these companies dominated the global market. American and European companies realized that they could no longer ignore the quality revolution.
Focusing on creating value in your product or service is the only way your business will grow and become successful, no marketing gimmick will ever replace that.
I would love to hear what are some of the product value examples of your business?