Be Authentic. Be Consistent
Marketing is about being #authentic and #consistent.
Dan Bilzerian is the self-professed "King of Instagram." He has over 34 million followers.
Critics are now ripping him apart, because he (Bilzerian) is realizing that being consistent, but fake/liar, can not translate to turning your followers into buyers.
Last year his company, Ignite, made $10 million...and lost $50 million.
Be authentic. Be consistent. Stop...chasing...followers.