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Be Authentic. Be Consistent

Marketing is about being #authentic and #consistent.

Dan Bilzerian is the self-professed "King of Instagram." He has over 34 million followers.

Critics are now ripping him apart, because he (Bilzerian) is realizing that being consistent, but fake/liar, can not translate to turning your followers into buyers.

Last year his company, Ignite, made $10 million...and lost $50 million.

Be authentic. Be consistent. Stop...chasing...followers.

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