Field notes
Three ideas we work by.
Short answers to questions that shape better marketing decisions.
Why does content need a destination?
A useful post or ad earns attention. The next page must answer the visitor’s questions and make the intended action clear. Both parts need to work together.
Is a booking engine enough?
A booking engine processes the reservation. The journey before it still needs to help guests find, compare, and trust the offer.
What should we measure?
Start with the business objective. Track qualified inquiries and confirmed bookings where possible. Reach and clicks help explain the journey, but do not prove revenue.